Quirky Web

Web and social media for small businesses

Monthly Archives: July 2013


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How much time should you spend online?

I don’t have time to run my social media properly.

How much time should I spend updating things?

I seem to spend forever online and don’t get anything useful done.

Does this sound like you?  Here are some tips to make the most out of both your social media and your time.

1.      Information overload

Well first things first – have you gone for an all out approach and have set up every conceivable type, of social media? Well you need to take stock and only concentrate on the ones that help to grow your business and your business network. Look at which ones are engaging people more or the ones that you know bring in more business. These are your real goers and the ones you need to spend your valuable time updating.

2.      Time is tight

These days time seems to get eaten up so quickly. The best thing to do here is to look at how your day is scheduled and how much time you may have for online updates. You may find that the morning is the best time for checking through your social media and websites, so allocate yourself a slot.

Make sure that you don’t post 10 updates, one after the other, on each site though. People may miss it or just ignore it as it’s just a whole block from your company. Make use of available tools and schedule some of your updates. Hootsuite constantly comes out very high in reviews of social media management tools and starts off free. Also don’t forget you can simply use Facebook to schedule your Facebook updates. If you write a blog, most blog sites will also have a scheduling feature. You can also do some shortcuts like linking your Twitter to Facebook so one update shows on both.

3.      Sucked into the online void

It’s very easy to pop online to update your Facebook and suddenly 2 hours later, after following a few links, you find yourself reading a blog about link building. What you need to do is focus on the task in hand. If you are going to pop onto Facebook, then read through your feed and then like and share relevant things and then do your updates. Give yourself, say, 10 minutes. Then move onto your Twitter and so the same. Don’t be tempted to follow any links until you’ve finished your updates!

For my full article, written for the Nottingham Post, click here.

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A Picture Paints a Thousand Words Online

Well they say a picture paints a thousand words and on the Internet that can be very valuable.

There are lots of sites out there that are dedicated to pictures rather than words.  And they are free!

Pinterest

This site is growing in popularity and becoming more useful to small businesses.  You can set up any number or boards. These are like good old fashioned pin boards. Don’t just set one up for products but think about what your customers might like. Then you can also start to pin some of your own work.

 For example;  a wedding dress shop may set up boards for colour inspiration, a restaurant may set up boards for recipes, and a builder might set up boards for different project inspirations like loft extensions.

Flickr

This photo sharing site can be useful to use pictures to tell the story of your business or showcase some of your products. Encourage your customers to share pictures of their experiences with your business and products.

For example; a hairdresser may showcase new styles and ask customers to post up pictures of themselves out an about sporting their new hairstyle, or clothing company may ask for pictures of customers wearing the clothes.

Instagram

Are you out and about for your small business? This could be a good one for you. You can take a picture on your phone and post it up, sharing it on other social media sites. I can really get across the flavour of our brand

For example; you are at an event and you can post behind the scenes photos, or you are part way through tiling a new kitchen and you post how good it’s starting to look.

Youtube

Although YouTube is known for entertaining content, it is also used by many people for  help, instructions and information. Videos of how to do things are very popular. As a small business you have skills that you can share with your customers. Videos aren’t expected to be some major production, but if they are useful and informative, they will be watched and shared.

For example; an electrician can show people how to change a plug, a makeup artist can show you how to get the perfect eye makeup, or a crafter can demonstrate craft tasters.

Interested? Just remember the golden rule of not trying to do the hard sell on any social media and you’ll be fine.

To read my full article, written for the Nottingham Post, click here.


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Do you want to start selling online?

Are you a new business and want to start to sell your products online? Are you an existing business that wants to branch out and sell their products online?

Most people think that to start selling their products online they will need a costly ecommerce website. Well, that’s not always the case. It also depends on what you are selling.

eBay

Most people have heard of eBay these days and, as they say, you can buy anything on eBay It’s an easy way to start selling online as the whole ecommerce platform is there, including taking payments.  It’s a good way to dip your toes into online selling, and most huge High Street Stores have an eBay store.

Pros

  • Large ready-made audience
  • The whole platform is there ready to use
  • You can start small and expand to a store later

Cons

  • Your branding will be minimal. Stores give more options
  • Fees – you need to factor these into your prices
  • eBay audiences can expect a bargain, so handmade and high-end goods are not always suited

Etsy

It’s very similar to eBay but tries to create more of a community. The audience outside of the UK is pretty large. You are restricted to selling handmade, vintage and craft supplies.

Pros

  • Cheaper than eBay. Shops are free
  • Audience that understands the value of handmade items

Cons

  • Not as large a ready-made audience
  • Restrictions on what you can sell

Folksy

The chances are that you might not have heard of this one. It could almost be described as a quirky UK-based Etsy. You have to be UK based to sell on this website.

Pros

  • It is the cheapest. A one off fee to list as many items plus selling fees

Cons

  • Doesn’t have the larger audiences of the other websites
  • Tighter restriction of selling categories

 

There are others out there, but using one of these websites is a good way to test the waters and try and sell your products online.

By dipping your toes in one of these ways you can try out your online markets, narrow down your target audiences, and try online advertising. All straight away and with minimal costs.

Finally, you can go out to an agency and get a brand spanking new ecommerce website built for your business, but, hey,  it’s your money!

 

To read my full article, written for the Nottingham Post, click here.